The Founder
With over 20 years in the Marketing and Communications career within the advertising industry, Ingrid boasts an impressive track record. She is a recipient of two Golden Effie Awards and a Cannes Silver Lion for her exceptional work on media campaigns. Recently, Ingrid was honored with a scholarship for Stanford University Graduate School of Business’s esteemed Latino Entrepreneur Leadership Program, which she successfully completed in August 2016.
Ingrid Reyes
Ingrid Reyes is a powerhouse in the world of marketing and advertising, with over 25 years of experience driving transformative growth for global brands. As the founder of CreADtura, a leading general market and multicultural advertising agency she established in 2015, Ingrid has become a visionary force in the industry. Her extensive career includes recognition of 2 Golden Effies and a Cannes Silver Lion, two of the most sought-after industry awards for outstanding creative and media excellence. These accolades underscore her unparalleled expertise in creating strategies that drive measurable success.
Never one to rest on past successes, Ingrid is committed to continual growth and innovation. She recently attended Stanford Graduate School of Business’ prestigious Latino Entrepreneurship Leadership Initiative Program, where she was awarded a full scholarship to refine her leadership and business acumen.
As the CEO of CreADtura, Ingrid oversees every aspect of the agency’s client business—from developing cutting-edge brand and creative strategies to executing meticulous media planning and buying. Her leadership has delivered exceptional results for global brands including Toyota Motors, Abbott Pharmaceuticals, Verizon Wireless, Wells Fargo, and luxury brands such as LVMH. Ingrid has successfully managed budgets exceeding $500 million, consistently driving significant revenue growth and market expansion.
Prior to founding CreADtura, Ingrid served as Managing Partner and Multicultural Director at Mindshare/WPP in New York, where she led the multicultural division for some of the world’s most renowned brands, including Sprint, Boost Mobile, American Express, Kimberly Clark, CVS, and BP/Castrol Oil, among many others. Her leadership has positioned her as a strategic growth driver, leveraging her expertise in multicultural marketing and integrated strategies to deliver tangible results.
Ingrid remains driven by a passion for delivering innovative marketing strategies that not only elevate brands but also foster deep, lasting connections with audiences in both the general market and multicultural spaces.
Mario Granatur – Creative Director
Mario is an accomplished Creative Director with over 20 years of experience in the advertising industry. Throughout his career, he has developed creative strategies for some of the world’s most recognized brands, including Toyota, T-Mobile, Budweiser, Red Bull, Energizer, Honda, Nestlé, Coors, McDonald’s, General Mills, Lexus, The Home Depot, Gillette, and Bacardi, among many others.
His work across both traditional and non-traditional media has garnered industry-wide recognition, earning accolades at the most prestigious award shows, including the Cannes Lions, showcasing his exceptional ability to create impactful, innovative campaigns.
Maritere Alvarez Jackson – Director, Strategy
Maritere Alvarez Jackson is a seasoned media strategist with over 20 years of experience in media planning, buying, and strategy. She has led national advertising campaigns and integrated marketing initiatives for top-tier organizations in Los Angeles and New York City. Her expertise spans both general and multicultural media landscapes, helping brands craft impactful campaigns that resonate with diverse audiences.
Maritere’s career includes leadership roles at renowned agencies such as J. Walter Thompson, where she excelled in media planning, buying, and strategy and client management and has worked for The Walt Disney Company. She also held key positions in media sales at Entravision Communications and Univision, where she developed a strong understanding of the evolving media landscape. Fluent in English and Spanish, Maritere combines creative insight with strategic execution to drive measurable results and business growth.