The Founder
With over 20 years in the Marketing and Communications career within the advertising industry, Ingrid boasts an impressive track record. She is a recipient of two Golden Effie Awards and a Cannes Silver Lion for her exceptional work on media campaigns. Recently, Ingrid was honored with a scholarship for Stanford University Graduate School of Business’s esteemed Latino Entrepreneur Leadership Program, which she successfully completed in August 2016.
Ingrid Reyes
Ingrid Reyes is the Founder of creADtura. She is a solution-focused strategic thinker with a successful track record of generating campaigns and successfully delivering on clients’ goals. She has been developing and executing strategies that effectively connect with Hispanic, African American, and Asian consumers for Fortune 500 companies in the U.S., Canada, the US Virgin Islands, Latin America, and the Caribbean.
Ingrid oversees all agency client business facets. She has held positions with multiple global, high-level organizations as a primary driver of strategic growth initiatives and led strategy for global brands such as American Express and LVMH, among many others, managing over $500MM+ budgets.
Ingrid has held roles at global agencies, including Managing Partner and Multicultural Director, North America for Mindshare in NYC. There, she led all multicultural business for accounts such as Sprint, Boost Mobile, American Express, Kimberly Clark, CVS, Abbott Pharmaceuticals (Pharma and Nutrition), BP/Castrol Oil, ampm/ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others.
Mario Granatur – Creative Director
Mario is Creative Director, he started his advertising career more than 20 years ago. He has developed creative for some of the most recognized brands on the planet like Toyota, T-Mobile, Budweiser, Red Bull, Energizer, Honda, Nestlé, Coors, McDonald’s, General Mills, Lexus, The Home Depot, Gillette and Bacardi, among others. His work across traditional and non-traditional media has been recognized at all the major award shows, including Cannes Lions,
Elizabeth Lazo – Director, Media
Eli has over 10 years of media buying experience and more than 25 years in marketing, market research and media research in the market. Ms. Lazo has managed media buying projects for a wide range of corporations and product categories including: Farmers Insurance, Ford Motor Company, Ford California Dealers Association, Lincoln, Sunny Delight, JP Morgan Chase, Walgreens, SC Johnson, Olive Garden, Brown Forman, the U.S. Navy, General Motors, Alltel Wireless, Sprint, American Heart Association and others.